MEDSTAR HEALTH
THE COMPANY
MedStar Health is a healthcare organization dedicated to delivering high-quality, compassionate, and respectful care to individuals in Maryland, Virginia, and Washington, D.C. They are committed to serving diverse communities by addressing a wide range of healthcare needs and maintaining patient-centered standards.
‘HOW TO USE’ POSTERS FOR COPD AND ASTHMA
CORE DESIGN COMPETENCIES
Branding and Visual Identity Development
Created a cohesive and memorable brand for the BREATHE campaign that aligns with MedStar Health’s mission to prioritize health and well-being within the Washington D.C. community.
Illustration and Layout Design
Utilized custom illustrations and thoughtfully designed layouts to present health information in an engaging, accessible format, enhancing the effectiveness of the campaign’s educational objectives.
Photography Curation
Selected high-quality stock photography to visually communicate the campaign’s message, focusing on relatable imagery that resonates with the target audience and represents the community’s diversity.
Branded Apparel Design
Designed campaign-specific clothing to reinforce brand identity and ensure a professional and cohesive appearance in campaign settings.
Presentation Design
Developed PowerPoint presentations, combining branded visuals and impactful design elements to effectively deliver campaign content to medical professionals and the general public.
IN THIS ROLE,
I designed a campaign to promote respiratory health within the Washington D.C. metropolitan area, leveraging local strengths and community resources to amplify impact. The BREATHE campaign encompassed branding, marketing, and educational tools tailored specifically for MedStar Health’s Washington Hospital Center, where it served a critical role in educating patients, healthcare providers, and the broader community on respiratory health.