tampa magazine
THE COMPANY
TAMPA Magazines represents the vibrant spirit and evolving identity of Tampa Bay, delivering curated content through its titles: TAMPA Magazine, South Tampa Magazine, and Tampa Bay Live+Work+Play. These publications embody the region’s dynamic culture, featuring the people, places, and experiences that make Tampa Bay unique. By blending engaging storytelling with stunning photography, TAMPA Magazines offers a comprehensive view of the area’s history, trends, and future developments, positioning itself as the ultimate lifestyle guide for the region.
LAYOUT TEMPLATE FOR ADVERTORIAL
CORE DESIGN COMPETENCIES
The design and creative direction for TAMPA Magazines required a blend of artistry and strategy to produce compelling, high-quality creative:
Brand Identity Development
Stayed true to an established brand through a consistent and recognizable aesthetic that captures the essence of Tampa Bay’s vibrant lifestyle and culture.
Advertising Design
Designed and integrated impactful advertising layouts that aligned with the magazine’s brand and provided value to advertisers while enhancing the overall reader experience.
Marketing & Promotions
Developed cohesive design assets for both print and digital channels, extending the magazine’s reach and impact.
Photography Integration
Curated and optimized professional photography to create visually captivating content that aligns with the magazine’s tone and brand.
IN THIS ROLE
As a creative contributor to TAMPA Magazines, my role focused heavily on advertising design, ensuring seamless integration of sponsored content into the magazine’s aesthetic while delivering value to advertisers. I worked closely with advertisers to understand their brand objectives, translating their goals into visually engaging advertisements that aligned with the magazine’s polished and cohesive style.
I developed custom ad layouts that balanced promotional messaging with the magazine’s storytelling, ensuring advertisements enhanced rather than disrupted the reader experience. This included designing multi-platform campaigns that spanned print, digital, and social media, offering advertisers a holistic approach to reaching Tampa Bay’s audience.
In addition to advertising, I collaborated on feature layouts and promotional campaigns, ensuring all creative assets adhered to the magazine’s brand standards. By combining strategic thinking with creative execution, I helped solidify TAMPA Magazines as a trusted partner for businesses looking to connect with the Tampa Bay community while maintaining its position as the premier lifestyle publication in the region.