RUNWASHINGTON
THE AWARD
The redesign efforts for RunWashington were recognized with an American Graphic Design Award for publication design, a prestigious acknowledgment of the successful transformation in the publication’s visual identity. This award highlights the creative excellence in the rebranding and design overhaul, validating the impact of our work in enhancing the publication’s aesthetic and business outcomes.
RUNWASHINGTON ISSUE
THE COMPANY
RunWashington LLC is the premier source for news, insights, and analysis of the distance running scene in metropolitan Washington, D.C. Founded in 1984, RunWashington is dedicated to covering local running events, athletes, and related topics, providing an in-depth look at the sport and its community. The publication serves both amateur and professional runners, as well as race organizers and enthusiasts in the D.C. area, with content that ranges from event coverage to expert advice and community stories.
CORE DESIGN COMPETENCIES
The redesign and marketing initiatives for RunWashington required a blend of creative strategy and tactical execution to achieve a fresh, contemporary look while enhancing the publication’s market presence:
Brand Identity & Visual Refresh
Led a complete visual overhaul to update the magazine’s design language, ensuring a modern, dynamic aesthetic that resonated with its audience.
Publication Design
Developed compelling layouts that balanced editorial content with captivating visuals, enhancing readability and engagement.
Illustration & Digital Assets
Created custom illustrations and digital assets to support editorial features and campaigns, contributing to a cohesive brand experience.
Marketing Collateral
Designed and produced sales collateral that helped communicate the publication’s value to potential advertisers.
Email Marketing Design
Crafted visually appealing and strategically targeted email campaigns to increase audience engagement and drive advertising revenue.
Advertising Sales Strategy
Designed ad spaces that enhanced the reader experience while aligning with the magazine’s aesthetic, helping to increase advertising sales.
INTERIOR ARTICLE OF RUNWASHINGTON
IN THIS ROLE
Azer Creative, where I was creative director, was engaged by RunWashington to refresh the brand’s entire visual presence and drive increased advertising sales. Working closely with RunWashington’s editorial team and owners, we developed a comprehensive redesign that included the magazine, website, sales collateral, and email marketing.
Our approach included a complete reimagining of the publication’s visual identity, from layout design to illustration and digital assets, which helped align the magazine with modern design trends and attract new readers. We also revamped the sales collateral and email marketing materials, ensuring they were visually engaging and effective at driving advertiser interest.
Through this collaboration, we successfully enhanced the publication’s market presence and delivered measurable results, including increased advertising revenue.