HMSHOST
THE COMPANY
HMSHost, a subsidiary of Autogrill S.p.A., is the global leader in providing food and beverage services for travelers. Operating in airports, train stations, and travel plazas around the world, HMSHost is recognized for its innovative dining solutions that enhance the traveler experience. With a focus on creativity and forward-thinking initiatives, the company is at the forefront of transforming how travelers enjoy food and beverage offerings on the go.
LOCAL FIRST ADVERTISEMENT
CORE DESIGN COMPETENCIES
For HMSHost, the project required a blend of creative strategy, design expertise, and industry insight to deliver a compelling campaign:
Campaign Development
Created a 2-part campaign focused on food & beverage innovations and digital advancements.
Strategic Branding
Conducted in-depth industry research to craft the tagline, “We Bring More to the Table,” encapsulating HMSHost’s commitment to innovation and quality.
Advertising Design
Designed visually impactful advertisements for both traditional and digital platforms, aligning with HMSHost’s vision and branding standards.
Creative Problem Solving
Took on a challenging project that two prior agencies were unable to execute, ultimately surpassing client expectations.
IN THIS ROLE
Azer Creative, where I was creative director, was brought in as the third agency to take on the HMSHost project after two previous attempts failed to meet the company’s standards. By leading with a research-driven approach, we uncovered insights that shaped the campaign’s core messaging and visual identity.
We developed the tagline “We Bring More to the Table” to highlight HMSHost’s dedication to innovation in both food and digital solutions, positioning the company as a leader in its industry. The campaign featured custom-designed advertisements that effectively communicated these advancements across multiple platforms.
This project demanded not only design expertise but also strategic thinking and a deep understanding of the industry’s trends. By successfully delivering on HMSHost’s vision, we demonstrated our ability to tackle complex projects, establish clear messaging, and produce designs that resonate with diverse audiences. Ultimately, the campaign exceeded HMSHost’s goals, reinforcing its position as a global innovator in food and beverage services.