URBAN LAND INSTITUTE

Senior Graphic Designer

As the Senior Graphic Designer at the Urban Land Institute (ULI), the world’s largest and most influential network of real estate and land use experts, I played a key role in shaping and enhancing ULI’s visual identity. I developed impactful, cohesive designs that were not only visually engaging but strategically aligned with ULI’s mission to foster sustainable, thriving communities. My work spanned a range of mediums and channels, ensuring that each piece—whether for print, digital, or event-based platforms—upheld the organization’s brand standards at the highest level. By delivering polished, consistent designs, I helped ULI communicate its expertise and values to a global audience, reinforcing its credibility and leadership in the real estate and land use sectors.

Core Design Competencies

Branding & Visual Identity

I developed a range of design assets, from logos to collateral templates, that reinforced ULI’s brand across both print and digital platforms. Each piece was crafted with careful attention to color schemes, typography, and visual hierarchy to ensure a polished, cohesive look that consistently aligned with ULI’s brand standards and values. Through this approach, I upheld the organization’s high standards of excellence while adapting materials to suit diverse regional needs and contexts.

Publication & Communication Design

I designed impactful layouts for various publications, including in-depth reports, thought-leadership articles, and visual presentations, which highlighted ULI’s research and member expertise. By focusing on clarity, readability, and aesthetic appeal, I created engaging materials that conveyed complex information in accessible, visually compelling ways, helping ULI communicate effectively with a global audience of industry professionals.

Global Event Concept Design

As the creative lead for global event branding, I directed the design of event materials including signage, promotional banners, and digital assets to create a unified attendee experience. My approach focused on establishing a visual theme that seamlessly connected each event touchpoint, enhancing brand recognition and ensuring an immersive experience that reflected ULI’s reputation for professionalism and innovation.

Digital & Social Media Design

I created dynamic, visually engaging graphics for ULI’s web presence and social media channels, tailoring each design to maximize engagement and appeal across digital platforms. By balancing brand consistency with platform-specific design strategies, I enhanced ULI’s visibility online, helping drive engagement with followers and extending the reach of key messages in a format optimized for quick, impactful visual communication.

IN THIS ROLE,

I successfully combined strategic vision with hands-on creative execution to elevate ULI’s visual identity and brand recognition. By aligning design initiatives with organizational objectives, I contributed to a stronger, more cohesive brand presence that resonated across diverse audiences and touchpoints. This approach reinforced ULI’s status as a leader in real estate and land use development on a global scale, effectively supporting its mission and outreach efforts. My work emphasized not only aesthetics but also purpose-driven design, helping ULI engage and inspire stakeholders across regions.